While Bowl sponsors are dropping like flies, the Sun Bowl can rest easy.

The Rose Bowl and Orange Bowl aren’t the only ones getting sponsorship makeovers this year. FedEx dropped the Orange Bowl a few months back who have since partnered with Reese’s. Citi Corp recently decided to drop the Rose Bowl, leaving them looking for a new sponsor.

While these are without question some of college football’s biggest games, the Sun Bowl has dropped an added some intriguing sponsors also, (well, kind of). Out with Brut, who really hasn’t been a relevant product since 1995, and that’s being generous, and in with Hyundai!

Brut, who is owned by Helen of Troy Limited (that’s actually no joke), have been the Sun Bowl sponsor since 2006. The game, which will get the full Hyundai makeover will still be played on New Year’s Eve, will feature a Pac-10 team and an ACC team. It will also likely showcase plenty of car commercials that are irrelevant and won’t impact your decision making whatsoever.

Instead of continuing, I’d rather direct you to some quality Hyundai jokes which certainly do exist to get you ready for this exciting new relationship. As for Brut… so long, SUCKERS.

If you’ve come to K ‘n E for long, you know we love to talk the financial side of the beautiful game, even if we have to examine somewhat bogus odds on a somewhat bizarre and political award, months before the season begins.

Blah, blah, blah, you get the picture. More importantly, here are your 2010 Heisman odds according to Sportbet.com.

While everyone is going to have some names and odds they like, there are some observations you can make from this list. The oddsmakers are the best judges of talent outside of college/pro scouts and coaches. This means, they know what they’re doing when they set these lines.

Alabama’s Mark Ingram is the favorite at +300 which seems about right. All-world sophomore Trent Richardson, however, will be the reason Ingram doesn’t repeat as Heisman winner. At least, that’s what I’m telling myself to stay away from the chalk.

Jake Locker at +800 might be the consensus pick, but I still question whether Washington will be able to win enough games. USC’s sanctions will help, the price is right, but I don’t have faith in this team yet.

Here’s where things get interesting. The oddsmakers must LOVE Jacory Harris who comes in at +1400. To me, this says a lot about how they believe Miami will be this upcoming season. I like Harris, but he is very capable of throwing up a dud. Still, the media is dying for Miami to reign once again and he would be a popular selection if he and The U are there come season’s end.

Kellen Moore at +1700 also seems like a really smart bet. The problem, however, is Boise will need to have another one-loss or undefeated season and Moore will have to better than he already has. I don’t love his arm, but he’s capable of putting up big numbers against a soft schedule outside the Hokies. A big game in game 1 wouldn’t hurt either.

Two Big 10 backs get some love in John Clay and Evan Royster. At +1500, I’m staying away, although Clay could put up some monster numbers if Wisconsin fires on all cylinders. Interesting to see them like these guys, however.

The running back I like is DeMarco Murray. If he can finally stay healthy, I don’t believe a Heisman is out of the question. At +1800 I feel like those making these lines feel the same way, considering what he’s showed so far at OU. Jacquizz Rodgers at +2500 is also superb value, although I don’t think the team will be able to compete to the extent where he could win the award.

And finally, a MAJOR long-shot. Jerrod Johnson at +6000 is nice value to me. Texas A&M will have to be much better, particularly on defense, but this guy will have some superb numbers this year. If the team can compete, I could definitely see him making the trip to New York.

If you were giving me a $100 to pick, however, here’s where I’m going… and no, I’m not going with any sort of chalk. Consider this more of a wise-guy play, but I do feel he will be there IF he’s healthy,

Christian Ponder can win this award, IF Florida State takes a nice step forward under Jimbo Fisher AND he stays healthy. They have weapons and he has some fantastic tools at QB. At +1800 I love the value, and I’ll put my money on him to stay away from a more traditional pick.

What does this all mean? Absolutely nothing, but god damn I had fun doing it…

Is the season here yet?

Expansion is stressful… for everyone. ADs especially included.

Bill Byrne, the Texas A&M AD, isn’t immune to this stress and succumb to it and a somehow classy but sloppy way. Byrne received an email from an angry fan telling him he should, and I’m paraphrasing here, “lick a dog’s anus.” I don’t know about you, but that might piss me off. Well, Bill wasn’t too pleased about it and he called the emailer back to have some speaks. Here is that conversation. He’s a direct man, which is why he’s giving out his “direct” line to have a “direct” conversation.

I LOVE FRIDAYS.