If you’re wondering how to market your football team, look no further than what USC is doing in the month of April.
It’s easy, really. Send some of your team’s most recognizable players – including a Heisman trophy favorite – around and have them interact with students and sit in on classrooms. And yes, they even answered organic chemistry questions.
It’ll cost you practically nothing, just a film crew for the afternoon (some students would die to do this for free anyway), and it makes for wonderful watching.
What’s that? You don’t have a Matt Barkley on your team? Well, then you’ll have to make the most of what you got, and chances are it won’t be this good.
Kudos to the Trojans, this is excellent.