With expansion rumors bouncing from coast to coast and conference to conference, one thing remains certain. Notre Dame will not, or at least doesn not, want to join any one these potential leagues anytime soon.
Rumors about Notre Dame’s interest in the Big 10 circulated Twitter on Monday afternoon, only to be shot down by Notre Dame AD Jack Swarbrick an hour later. This, of course, is not the first we’ve heard of Notre Dame’s connection to the Big 10 along with other expansion scenarios and likely won’t be the last.
It’s not surprising that we’re hearing these rumors, but it is surprising that we are still able to look at them with an ounce of serious interest. Their new coach Brian Kelly came out earlier this year and proclaimed his desire to stay independent.
“From my standpoint, being the head football coach at Notre Dame, there’s nothing better than being an independent football school,” said Kelly while quoted in the South Bend Tribune. “I know you’re hearing all these rumors about the Big Ten and all these other things, but let me tell you one thing, the history … the tradition of Notre Dame football is steeped in that independence.”
I know, I know, I know. College coaches (particularly ones with a solid track record of anti-truth) shouldn’t necessarily be taken on their word. I heard him proclaim his love and dedication for the Bearcats as he has one, if not both feet out the door. But Kelly is someone who enjoys the challenge and already appears to be embracing the Irish spotlight. This spotlight, of course, shines much brighter because of the fact that ND is on an island all alone.
Their television deal with NBC also looms large in this situation. Perhaps larger than any of us know or believe. Notre Dame nets close to eleven million dollars a year from NBC (a small share coming from basketball). While this number could increase somewhat substantially by joining the Big 10, perhaps by as much as 50%, it doesn’t depict the full story. Notre Dame would be forced to share their BCS appearances with the rest of conference, something I can’t imagine they’d even want to fathom. (Insert joke about them not making it here).
They also would lose some of their marketing appeal if they were one of many. ND is America’s team, even if half of the United States roots for them to slip on the concrete on the way out to the field. Joining the Big 10 would cost them dearly beyond the extra dollars that would be guaranteed.
Scheduling, and the lack of freedom that they’ve grown accustomed to, is also monumental in this debate. As independents, Notre Dame is able to keep up primo out-of-conference rivalries (i.e. USC) and be creative in how each and every season plays out. I imagine RichRod would literally kill (or at least cheat mightily) for this. While this isn’t as large of a factor as many believe, there are plenty of large-pocketed Notre Dame boosters that pay top dollar for these rare college football freedoms.
Notre Dame doesn’t need or want the Big 10. The Big 10 needs Notre Dame. The Irish are a brand unlike any other in college football that still brews a passionate following regardless of record. The only other brand the can rival ND from a financial/brand perspective is Texas, who seems to be taking all options, including independence, into consideration. This unique situation of expansion hysteria isn’t what the Irish need right now. What they need, (and I believe internally they all believe this) is a 9-win season and a big bowl win.
Joining the Big 10 would be looked upon as a step down and a deal will only happen if the expansion is so grand that they have no where else to turn. If super-leagues began forming and Notre Dame’s other sports started to be effected greatly, perhaps that would have to pounce. Again, this isn’t something the Irish want to do, but something that may have to be done in order to not be caught in a corner and left behind.
